Tips for Creating Impactful Long-Tail Videos on YouTube

Tips for Creating Impactful Long-Tail Videos on YouTube

Sure, YouTube Shorts are making waves on social media. But did you know that a lot of people almost exclusively watch long-tail videos? These are long YouTube videos, typically longer than the 20 minutes mark.
In this blog post, we explore how you can create long YouTube videos, which help you get free YouTube views, free YouTube likes and also attract free YouTube subscribers. So, let’s get…

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Tips for Creating Impactful Long-Tail Videos on YouTube

Sure, YouTube Shorts are making waves on social media. But did you know that a lot of people almost exclusively watch long-tail videos? These are long YouTube videos, typically longer than the 20 minutes mark.

In this blog post, we explore how you can create long YouTube videos, which help you get free YouTube views, free YouTube likes and also attract free YouTube subscribers. So, let’s get started.

Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

We provide an expert YouTube Channel Evaluation service

How long should your long YouTube videos be?

Well, your YouTube videos can be of a maximum duration of 12 hours in length. But, you don’t have to create 12-hour-long videos to attract free YouTube likes and subscribers. The ideal length of long YouTube videos is between 45 minutes and 90 minutes.

A video of this duration will allow you to –

• Create content that is chockful of information.
• Keep audiences engaged (or at least interested to stick around till the end).
• Reduce your effort during video uploading.
• Ensure your video remains compelling and not really draggy.

When is it acceptable to create videos longer than 90 minutes?

Although we’ve mentioned that a long YouTube video is best kept between 45 and 90 minutes, you may be tempted to go longer. When would that be acceptable? Or at least liked?

Now ideally, your YouTube videos can work really well if they cross the 90 minutes mark (and can even head into the 2+, 3+, 5+, 7+, etc. hours mark), only under the following circumstances –

• Your videos deal with current trends specific to your industry.
• Your videos deeply explore a particular topic.
• You have a large subscriber base.

Videos longer than 90 minutes get excellent engagement only when a YouTube account has large followership of dedicated viewers. If you don’t already have such a following, you may need to buy YouTube subscribers or buy YouTube watch hours to encourage more people to take a look at your videos. When they see that you have a large subscriber base or have high watch hours, they too are more likely to watch your longer videos.

Tips for creating long YouTube videos

Now that you know how long your YouTube videos should be, let’s look at how you can create long-tail videos for your channel –

1. Participate in tags and challenges specific to your industry

People love to watch videos that follow a trending theme. And these days, what is trending is tags and challenges.

Tags are basically a game where someone who is in the same industry/niche as you tags you to answer the same set of questions or complete the same set of activities that they have done. Challenges are similar to tags, but they can include slightly different activities that you are challenged to do. Also, challenges need not be tagged to you for you to participate. You can choose to participate in a challenge of your own accord if you would like to.

People love seeing how different individuals perform or what they answer to the same/similar set of questions or activities.

2. Create a video version of a pillar post

A pillar post is essentially a very comprehensive post that covers a specific topic in depth. You can make a pillar post in video format instead of a blog format.

Essentially, you take a topic and explore it in depth. For example, let’s say you’re a financial services provider and you choose the topic of “How to Get Loans.” Your pillar video should cover various facets of this topic, such as –

• Why you may need a loan.
• Types of loans available.
• Who can give you a loan.
• Loan application process.
• Duration to get the loan approved.
• Interest rates for different categories of loan applicants.
• Loan repayment schemes.
• Ways to repay loans quickly.

Since your video will contain so much in-depth content, it becomes a one-stop destination for anyone wanting to learn about the topic “How to Get Loans.”

3. Create a course-based playlist

A course on YouTube?! Of course. Offering a free course on YouTube is a great way to get people to watch your long YouTube videos and keep coming back for more. Choose a topic and then divide it into different sub-topics. Make a pillar video about each sub-topic, and then put all the pillar videos under one playlist.

For example, if your course is on “World Religions,” you can have a 1-2 hours long video on each religion. So, there will be multiple videos such as “Christianity,” “Islam,” “Judaism,” “Hinduism,” “Buddhism,” etc. Such courses can display the wealth of knowledge you have and attract free YouTube subscribers to you.

4. Answer frequently asked questions

Your prospects and customers may have certain questions that they want to be answered. But a written medium is not ideal for everyone. In such instances, you can use these FAQs to create one or multiple long videos where you answer these questions.

You can even make multiple long FAQ videos covering each different service/product you offer. For example, if you are a beauty salon, you can have multiple FAQ videos covering each service, such as “FAQ – Haircuts for women,” “FAQ – Hair coloring for men,” “FAQ – Tanning services,” etc.

5. Show the product/service in action

Another thing you could do is show the audience how the product or service actually works when they purchase it. These are videos that people love to watch since they understand what their monetary investment will get them.

So, you can record yourself unboxing the product, assembling it, and using it. Or you could record how the service is performed. If a past client gives consent, you can make a long-tail video following their experience with your brand. People love to see what they may experience if they choose you for a specific product/service.

You can even make a compilation of customer reviews as proof of quality. This could be added to the product/service video. Or it could be a standalone video. It’s your choice.

Smart business dictates that you buy YouTube likes or buy YouTube comments for such videos. This allows your audience to trust your brand more and realize that you are worth investing in.

6. Bring experts in for an interview or paper reading

Expert interview videos are some of the best performing long videos on YouTube. This is because they allow audiences to learn something new and hear from an expert who they may be in awe of.

Such interviews with experts do naturally tend to run long, given how deeply you discuss a particular topic. But because it’s not a run-of-the-mill video, people don’t mind hanging around to watch your video in its entirety.

Three types of long video content that are always evergreen

While the above video tips can be applied specifically to your industry, the points we offer below are generic. But these types of videos are excellent in keeping the attention and engagement of audiences over a long duration of time.

Create an ASMR video

Autonomous sensory meridian response (ASMR) videos have a magical hold over our collective attention. ASMR videos such as painting nails, combing nails, cutting vegetables, page turning, whispering, ticking clock hands, dripping water, etc., just glue people to their screens. This is because they put you into a calm and meditative state, which can feel very cathartic. Consider including an ASMR video in your repertoire. Such videos can be anywhere between 2 and 5 hours long.

Collate focus music or sleep music

Focus music is getting really famous these days. This is a specific type of music that increases your concentration and focus. It helps you work without any distractions. Such focus music videos can be 8-12 hours long, and people will listen to the entire playlist without taking a break because focus music is really that productive.

Even sleep music is wildly popular. Such music enables people to fall asleep more easily and helps people who may have insomnia symptoms manage their condition better. Sleep music can be very relaxing – as can sleep stories. These are videos where you narrate a gentle bedtime story in a soothing voice to relaxing background music.

Live stream yourself playing a popular game

Games like PubG have made live streaming of games very popular. You can go live on YouTube and record yourself playing a game. Audiences want to see how your game ends, so they won’t mind watching till the end of your long video. Everything from Super Mario Brothers to FIFA can hold your audience’s attention.

Two foolproof ways to get people to watch long-tail videos

Add timestamps to your videos

Timestamps are basically the timing of specific sections of your videos. Having time stamps increases the likelihood of people watching your long-tail videos since they have the option to jump around to different sections of the videos as they prefer.

Offer an amazing prize for those who answer a question pertaining to the content in your video

If you want people to watch through the entirety of your video, then consider holding a contest in the end. Ask a question pertaining to something you covered in the video and offer a special discount or a giveaway to a person who answers the question correctly.

How to Upload Long Videos on YouTube?

The upload process is the same as other short videos –

• Log into your YouTube account.
• Click on the + symbol and select “Upload Video” or “Go Live” as necessary.
• Drag and drop your video file.
• Fill in the title, description, tags, and other details of your video.
• Select the privacy settings.
• Click on Publish.

Long videos take more time to upload than short videos. But to get them to upload faster, consider staying on YouTube while your video uploads. When you stay on the platform, you don’t disrupt its working. So, sit back, relax and watch another video.

Or even upload the video from your desktop and not your mobile phone. This makes your video upload significantly faster because YouTube is, even today, predominantly built for desktops and laptops.

If you want to buy YouTube subscribers for your channel to get the ball rolling, contact us at SubPals. You can also buy YouTube views and buy YouTube shares from us.

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Your Guide for Jumpstarting a Corporate YouTube Channel

Your Guide for Jumpstarting a Corporate YouTube Channel

A corporate YouTube channel is essentially a YouTube channel for a business. While YouTube doesn’t differentiate between individual and corporate channels, there are several things you can do to highlight the fact that your channel is representative of a business.
In this article, we’ll take you through all the steps you need to take to create a YouTube channel for your business. We’ll also share…

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Your Guide for Jumpstarting a Corporate YouTube Channel

A corporate YouTube channel is essentially a YouTube channel for a business. While YouTube doesn’t differentiate between individual and corporate channels, there are several things you can do to highlight the fact that your channel is representative of a business.

In this article, we’ll take you through all the steps you need to take to create a YouTube channel for your business. We’ll also share some handy tips with you, so your channel quickly amasses subscribers and user engagement in the form of likes and comments. So, without any further delay, let’s get into it!

Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

We provide an expert YouTube Channel Evaluation service

The YouTube channel creation process: A step-by-step guide

It takes only a few minutes to get your YouTube channel up and running. Here’s what you need to do:

• Create a Google account: A Google account is necessary for setting up a YouTube channel. While you can use your personal account for this purpose, we recommend creating a new Google account. This is due to the fact that account details of a corporate YouTube channel are often shared, and you wouldn’t want to share the details of your personal account, would you? It’ll take you only a couple of minutes to create a Google account. Once your Google account is ready, it’s time to move on to the next step.
• Log into your Google account and open the YouTube homepage: Following the creation of your new Google account, log into it and open YouTube in a fresh tab. By default, you will be logged into YouTube through the Google account you just set up. Additionally, after you log into YouTube, you’ll see that a basic channel has already been set up. However, at this juncture, you have to customize it for your business.
• Choose the name of your corporate YouTube channel: Customizing your channel begins with setting up the name of your business channel. To do this, hover your cursor over the avatar icon, which appears on your YouTube homepage screen’s top right corner, and click on it. A drop-down menu will appear. From the menu, click on the ‘My channel’ option. You’ll be taken to a screen where you have to enter your first name and your last name. Below the first and last name fields, you’ll see an option that says ‘Use business or other name.’ Click on this option and enter your preferred ‘Brand Account name’ on the next page. Click on ‘Create,’ and you’re done.
• Upload channel icon and channel art: Now that your basic YouTube business channel is created, it’s time to pay attention to how it looks. This is where your channel icon and channel art come into play. To customize both, click ‘Customize Channel’ on the page that appears after you’ve completed the previous step. The channel icon is the small rectangular box that sits on the left-hand side above the channel art, which is a much wider rectangle. You need to customize them separately by clicking on them individually and selecting your preferred images.
• Get the image dimensions right and experiment: For your channel icon, you should opt for an 800×800 pixels image. YouTube optimizes the image, after which the pixels drop to 98×98. For your channel art, it’s best to choose a 2560×1440 pixels image, which is optimized to 1546×423 pixels. However, ultimately, what dimensions you want to go with boil down to your preferences. It’s best to stick to the recommended dimensions as they are the optimal dimensions across the web and mobile platforms. YouTube also gives you the option of cropping the images as you see fit. You should also experiment with different channel icons and channel art combinations until you find one that’s perfect for your business.
• Write a compelling channel description: In the ‘About’ section, you can describe your channel and add links to your business’s official website and social profiles. While you can craft an elaborate description if you want, we recommend keeping it crisp, concise, and compelling. Use the space to inform viewers about who you are and what your channel is all about, and that should be enough. Also, target a few keywords to increase your channel’s discoverability but without resorting to keyword stuffing. Don’t forget to add links to your website and social profiles, as these may result in increased traffic to all your pages across the internet.
• Make your YouTube activity public: At the end of the day, YouTube is a community, and even if you aren’t posting videos, you can still let people know how active you are on the platform. The best ways to do this are to make your YouTube activity public and highlight featured channels. In terms of highlighting featured channels, you should opt for channels related to your niche (influencers and industry leaders). However, steer clear of highlighting direct competitors’ channels. Since you’ll be making your YouTube activity public as well, it’s important that you hit the like button on videos that are relevant to your content and niche. Even if you personally like controversial content on YouTube, remember not to ‘like’ them as that may damage your reputation. The same goes for subscriptions.

So, that’s it – your YouTube channel is ready, and you’re good to go! You can finally start publishing videos on the platform.

YouTube channel optimization: The top tips

Now that you know how to jumpstart your corporate YouTube channel, let’s take you through some handy optimization tips. Putting these into practice will increase the chances of getting more subscribers and free YouTube likes for your videos.

Welcome first-time viewers with a channel trailer

In the previous section, we mentioned how you could use the channel description section to tell viewers about yourself and your channel. Well, since YouTube is a video-centric platform, you should also create a channel trailer to supplement your description section. Typically, channel trailer videos on YouTube are up to a minute long. However, it’s completely down to you as to how long you want your channel trailer to be. We recommend not making it too elaborate, as it’s only meant to be a trailer and nothing more.

Pay attention to the details of every video you publish

YouTube gives you the opportunity to fill in a variety of details about each video you publish – don’t let it go to waste. For instance, if you want to make it easier for YouTube to crawl your videos, you should consider creating custom transcripts and captions for your videos. Also, you can use the videos’ tag, title, and description sections to add relevant tags and keywords to make them more discoverable not just on YouTube but on Google as well. You should also make eye-catching thumbnails, as thumbnails are the first things that viewers see when they search for videos. If you plan to post frequently, this might seem like a lot of work initially. However, once you get the hang of it, it won’t take you much time to optimize individual videos.

Use YouTube cards and end screen features

Cards and end screens are incredibly handy features on YouTube that content creators use to promote related content on their channels. For instance, you can add a card that promotes a relevant video as another video is playing. If you get the timing right, this is a great way of increasing watch time, which is one of the most important YouTube ranking metrics right now. You can also add end screens, which show up towards the end of your videos. YouTube offers a wide variety of templates to choose from, some of which can be used to promote two videos at a time. Basically, these features serve as backlinks within YouTube and can increase views and watch time across your channel.

Publish videos consistently

When it comes to video posting frequency on YouTube, it’s best to opt for consistency and not quantity. For instance, there are many channels that post new videos every week on a specific day at a particular time. Over time, this consistency can help your viewers to know when they can expect a new video from you. Creating a content calendar is ideal for achieving consistency, as it will allow you to work towards predetermined goals. Also, it’s important that you’re realistic when creating the content calendar, as you don’t want to overburden yourself with excessively high expectations. For instance, if you’re not very comfortable with editing, you should give yourself more time to create videos in the initial stages.

Conclusion

So, now that you know the YouTube channel creation process and the best tips to optimize your channel, we wish you all the best! Last but not least, we’d like to remind you that the YouTube space is only growing more and more competitive with time. So, remember to persevere. Even if your first few videos don’t generate too many views, it’s important that you keep going and make more videos. If your content has value to provide to your target audience, it will be viewed – that’s a guarantee!

And if you need some help initially, why not consider SubPals? SubPals is a software tool that allows you to get free YouTube subscribers. Additionally, you can also buy YouTube Video SEO through SubPals.

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