Monday, May 30, 2022

How Many Tags Should You Use for Better YouTube Visibility?

How Many Tags Should You Use for Better YouTube Visibility?

YouTube isn’t just a video-streaming platform anymore – it’s also become a search engine. In fact, the Google-owned platform is second only to Google in terms of search engine popularity. So, if you’re a YouTube-based content creator, you can’t ignore search engine optimization (SEO) for your YouTube videos anymore.

While you can optimize your videos for search engines in various ways, we’re going to exclusively focus on tags in this article. So, read on to know how to use tags wisely and how many of them you should use per video to give your content a better chance of ranking higher than your competition.

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YouTube tags: What are they?

When you upload a video on YouTube, the platform takes you through multiple pages to configure various details and settings of the video. Along the way, you’ll find a space to enter YouTube tags for the video, which are meant to provide context about videos to YouTube’s algorithm. Quite simply, the YouTube algorithm relies on tags to determine whether a video is relevant to a user’s search query.

Let’s help you understand through an example. Suppose you have a food vlogging channel and decide to create a video on the subject ’10 best Latin American street foods,’ some tags you can consider are:

  • Street food
  • Latin American street food
  • Chorizo
  • Tacos
  • Tamales

While street food, chorizo, tacos, and tamales are short-tail keywords, Latin American street food is a long-tail keyword (more on short-tail and long-tail keywords later). These tags will allow the YouTube algorithm to understand what your video is all about. So, if a member of your target audience searches for Latin American street food videos with keywords or phrases inclusive of these tags, your video is likely to appear on the results page.

The importance of YouTube tags

There was once a time when tags played a crucial role on YouTube in terms of videos being ranked on results pages. However, due to the enhancement of semantic search features on the platform, the importance of tags has dwindled to a certain extent. However, this doesn’t mean that tags aren’t important at all – they still count as strategic elements that can amplify the reach of your YouTube videos.
The following factors are considered to be the most important in terms of video SEO on YouTube now:

  • Video title
  • Description
  • Thumbnail

So, even if you go ahead without tagging your videos, it isn’t likely to affect your channel significantly. However, if you’re new to creating content on the platform, we recommend including tags across all your videos for boosting YouTube views. According to Backlinko studies, ranking and keyword-optimized tags have a positive relationship.

The number of tags you can include per video

YouTube has a limit of 400 characters per video for tags, i.e., you can fit in as many tags as you want as long as they don’t exceed the limit. Typically, content creators on the platform include 5 – 8 tags per video. However, feel free to add more if there’s any remaining space. Some videos have been known to include up to 40 tags as well.

In addition to conventional tags, we also recommend using hashtags, which also help the YouTube algorithm to discover and sort content based on context and relevance. However, it’s important that you remember one thing about hashtags – they can boost your videos’ discoverability, but they can also take users away from your videos.

The best YouTube tagging practices

The best YouTube tagging practices

In this section, we’ll take you through some of the best practices to follow when it comes to adding tags to your videos. While there’s no guarantee that following them will turn your YouTube channel into an overnight success, they can certainly improve your channel’s chances in the long run.

Incorporate both short-tail and long-tail keywords as tags

Your tags should consist of both short-tail and long-tail keywords. While many SEO experts recommend focusing exclusively on long-tail keywords, the fact is that short-tail keywords are just as important. Short-tail keywords, i.e., phrases containing up to three words, are referred to as ‘head terms’ as well. These keywords are generic and broad. For instance, ‘street food’ is a short-tail keyword. On the other hand, long-tail keywords are more specific and are defined as keywords or phrases that have more than three words. For example, ‘Latin American street food’ is a long-tail keyword. Through the inclusion of long-tail keywords, your content will become more discoverable to your target audience. However, by including short-tail keywords, the discoverability will go up for users outside your target audience group.

Order tags based on their importance

In the ‘Latin American street food’ example, the most important keyword is Latin American street food. The names of the street foods such as chorizo and tamales are less critical. So, when arranging the tags from start to finish, it’s best to begin with Latin American street food and take it from there. The reason for doing this is simple – when looking at tags, the YouTube algorithm focuses on the first 2 – 3 tags. It is within this space that you’d ideally want the algorithm to determine your video’s relevance and context based on users’ search queries.

Don’t include lengthy long-tail keywords

Long-tail keywords are important, as we mentioned just a while back. However, including too many lengthy-long tail keywords isn’t a good practice. After all, you only have 400 characters worth of space to incorporate tags. So, if you include 3 – 4 lengthy long-tail keywords (more than 4 – 5 words), you’re significantly depleting the tags space. Studies from 2018 by Briggsby suggest that 2 – 4-word phrases make for the most effective tags.

Limit your tag use

It may be tempting to use the entire tag space, i.e., 400 characters, to include as many tags as possible. However, we recommend not doing, as too many tags can result in the YouTube algorithm becoming confused as to what your videos are really about. If you want to use more than 30 tags, make sure that you’ve included ones that don’t cause any confusion in terms of communicating the context of the videos to the algorithm.

Draw inspiration from currently-ranking videos and YouTube auto-suggest

If you don’t know the keywords that would work best as tags across your videos, why not turn to other content creators on YouTube? Check out similar content creators in your niche whose videos are ranking high on YouTube search results pages and observe the tags they’ve used. You can use similar tags to give your videos a better chance of doing well. Also, pay attention to YouTube’s auto-suggest feature, which comes into play when you start typing a particular keyword or phrase in the YouTube search bar.

The suggestions generated automatically are often indicative of what audiences are looking for, so make the most of them.

Use tag generators

While there’s no reason why you can’t come up with your own tags, it’s always better to use tag generators for efficiency’s sake. After all, you’re a content creator, and any time you save on doing mundane work like figuring out tags will become the time you spend honing your video-making skills. There’s a wide variety of YouTube tag generators you can experiment with. Some of the most notable tag generators for YouTube include TunePocket, VidIQ, TuBeast, Tube Ranker, and Rapid Tags.

Keep experimenting, testing, and tracking

You may find that your videos aren’t ranking even after following all the practices we’ve shared with you so far. In such a scenario, it’s important that you keep experimenting with different tags, as there’s no specific formula to make tags work. Apart from experimentation, we also recommend testing and tracking the effectiveness of the tags across all your videos. These activities will provide you with deep insights into the things you can improve in terms of structuring your tags to facilitate the YouTube algorithm finding your videos faster.

Conclusion

So, that’s about it for this article. We hope you learned a few important things about what YouTube tags are and what you can do to make them work for your videos. Ultimately, however, we have to stress the importance of your content and its quality. Simply put, without high-quality content, it’s difficult for any YouTuber nowadays to get attention on the platform. That’s why it’s important to focus on content first and then move on to other things such as tags and hashtags.

Before we bid you goodbye, we’d like to tell you about the services offered by SubPals – a software tool that can serve the purposes of both beginner and experienced YouTubers. SubPals offers a terrific solution to YouTubers faced with the problem of limited followings and low user engagement rates. The tool allows content creators to get free YouTube likes and free YouTube comments, which are important for boosting user engagement on the platform. Additionally, you can also buy YouTube subscribers from SubPals.com.

So, if you’re interested in taking your YouTube channel to the next level, consider using SubPals. It can give you the solid foundation you need to grow on YouTube, which has one of the most competitive digital landscapes right now.


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How Many Tags Should You Use for Better YouTube Visibility?

How Many Tags Should You Use for Better YouTube Visibility?

YouTube isn’t just a video-streaming platform anymore – it’s also become a search engine. In fact, the Google-owned platform is second only to Google in terms of search engine popularity. So, if you’re a YouTube-based content creator, you can’t ignore search engine optimization (SEO) for your YouTube videos anymore.
While you can optimize your videos for search engines in various ways, we’re…


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Thursday, May 19, 2022

How to Handle Spam Commenters On Your YouTube Account?

How to Handle Spam Commenters On Your YouTube Account?

There was once a time when YouTube was just another video-streaming platform. Back then, there were almost no instances of spamming. However, things changed thick and fast when YouTube transformed into one of the world’s video-streaming juggernauts with in-app ads.
Since the platform’s transformation, YouTube spam comments have appeared left, right, and center. While the folks at YouTube have…


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How to Handle Spam Commenters On Your YouTube Account?

How to Handle Spam Commenters On Your YouTube Account?

There was once a time when YouTube was just another video-streaming platform. Back then, there were almost no instances of spamming. However, things changed thick and fast when YouTube transformed into one of the world’s video-streaming juggernauts with in-app ads.

Since the platform’s transformation, YouTube spam comments have appeared left, right, and center. While the folks at YouTube have tried hard at dealing with spam content from their end, they haven’t been very successful at eliminating the problem altogether.

If you’re a content creator on YouTube who has grown tired of spam comments on your channel, you’re at the right place. In this article, we’ll take you through the impact that spam comments can have on your channel and how you can deal with them effectively.
So, read on.

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What kind of comments does YouTube consider to be spam?

There are roughly two types of spam comments on YouTube – the ones written by real users and the ones generated by spambots. YouTube, like almost all social media platforms, has countless trolls who may contribute to spamming by writing repetitive comments that have no connection with the videos.

Spam comments from trolls may also contain abusive or inappropriate content, and you can deal with them simply by reporting them. Additionally, you can also ask your subscribers to report these comments, which would eventually result in them being taken down by YouTube.

However, the major problem YouTube is encountering nowadays on the spam front is due to the presence of spambots. YouTube spambots are computer programs that feature software products and Python scripts, and anyone can use them for comment marketing. The objective of YouTube spambots is simple – to redirect traffic to a website from YouTube for earning commission through clicks. Spambots typically generate the following types of comments:

  • Comments regarding giveaways and/or surveys promoting pyramid schemes
  • Comments including Pay Per Click or PPC referral links
  • Misleading comments that may make claims about offering full-length versions of concerts, TV shows, and movies
  • Comments featuring links to online stores selling counterfeit products
  • Comments consisting of malware links that promote the links by making false claims about earning money

This list is in no way exhaustive, as more different types of spam comments are sure to emerge in the future.

How do spam comments affect a YouTube channel?

For a YouTube channel, having too many spam comments across its videos may result in disastrous consequences. Spam content typically affects the following aspects of a YouTube channel:

  • Viewership: Viewers turn to a video’s comments section to look at the conversations that are happening among users. If a certain conversation is engaging enough, viewers are typically tempted to join in and voice their opinion on a video. However, when viewers see that a video’s comments section is filled with spam content, it’s likely to discourage them from participating in genuine conversations. It may also create a poor impression in the mind of a user. For instance, if your videos’ comments sections are filled with spam comments, your viewers may think that you’ve resorted to getting free YouTube comments for boosting engagement. Even the most ardent subscribers of your channel may feel like unsubscribing if they encounter too much in terms of spam.
  • Safety: Spam comments that involve redirecting users to external links may jeopardize the safety of your viewers. For example, if a spam comment makes a claim about earning a lot of money by clicking on a link, some of your viewers may be tempted to click on the link. If the link is malicious, your viewers could be in big trouble, as sometimes, spams are nothing but scams that ultimately want to earn money by hook or crook. Some links may also contain malware that may infect users’ computers or mobile devices and attempt to steal personal information and financial details.
  • Reach: In recent years, YouTube has taken a firm stand towards channels with poor engagement that rely on spam comments to boost their numbers. Quite simply, if the YouTube algorithm discovers that your channel has a lot of spam comments, it may limit the reach of your channel. In such a scenario, even if the spam comments are not your fault, YouTube might take strict action. In the worst-case scenario, your channel may be temporarily blocked as well. So, if you’re a hardworking content creator who has put a lot of time and effort into your YouTube channel, it may all be in vain if your channel has excessive spam.

The best ways to deal with spam comments

The best ways to deal with spam comments

Now that you’re aware of the types of spam content that are out there and what their impact could be on your channel, it’s time to learn how to deal with them. In this section, we’ll share a few steps with you that will help you to find, report, and delete spam comments. Additionally, we’ll also give you vital information on how you can prevent spam commenters from leaving spam comments on your videos in the first place.

  • Find the comments: The first step is to find all the spam comments across your videos. You can do this by using the YouTube Creator Studio. First, open YouTube Creator Studio from the website or app and go to the Comments page. You can do this by clicking on ‘Comments’ on the panel on the left-hand side. The Comments page will show you all the comments that users have left on your videos in chronological order. At the top of the page, you’ll see three tabs – Published, Held for review, and Likely scam. Click on the Likely scam tab, and you’ll see all the spam comments. However, it’s important to keep in mind that some comments shown in the Likely scam tab may not be spam.
  • Go through all the comments and report or delete them: Once you see all the comments in the Likely scam tab, it’s time to go through them individually and then take action. This can be a time-consuming process, especially if there are a lot of comments. However, doing it is well worth the time spent, as it can help you identify comments that are genuine but have been mistakenly sorted by the algorithm as likely spam due to poor comment quality. Next, click or tap the bin icon below the comments to delete them one by one. You can also decide to flag comments by selecting the flag icon right next to the bin icon. The flagging option additionally gives you the option of hiding certain users’ comments on your channel.
  • Wait for YouTube’s response: If you deleted the spam comments as mentioned in the previous step, you could skip this step. However, if you have chosen to flag the comments, you’ll have to wait for YouTube to take action. After you flag a comment, YouTube reviews it to ascertain whether a comment violates its Community Guidelines. If it does, YouTube will delete the comment permanently within 24 hours.
  • Add users as comment moderators: The three previous steps were all aimed at dealing with spam comments on YouTube after they’ve already been posted. However, now, we’ll turn our attention toward the preventive steps. The most important thing to do from a prevention standpoint is to add comment moderators by selecting the Automated filters tab on the Community page, which you can access from Settings in YouTube Creator Studio. Alternatively, you can click on the three-dot menu beside a comment on the Comments page in YouTube Creator Studio and choose the ‘Add this user as a comment moderator’ option. However, it’s important to remember that you should only add trusted users as comment moderators.
  • Moderate comments yourself: Having comment moderators can be incredibly beneficial, as more people are likely to report inappropriate comments. You can also moderate comments yourself by going to the Defaults tab of the Community page under Settings in YouTube Creator Studio. You have four options to choose from under the ‘Comments on your channel’ option – Allow all comments, Hold all comments for review, Hold potentially inappropriate comments for review, or Disable comments. If spam prevention is your goal, we recommend choosing the Hold potentially inappropriate comments for review option.
  • Set moderation rules: Through the YouTube Creator Studio, you can also set moderation rules that allow you to approve or hide users and also block certain words and links. You can find these settings in the Automated filters tab on the Community page. While approved users are free to post anything in your videos’ comments sections, hidden users are unable to post comments. Blocking specific links and words can also be effective in filtering spam comments.

Conclusion

Handling spam commenters and their comments can help you manage the mess that spam content can create. We certainly hope that the things discussed in this article are of some use to you for a smoother experience as a content creator on YouTube.
Before putting an end to this article, we’d like to tell you about SubPals, a service that’s meant to boost the growth of new YouTube channels. If you hope to be at the top of the YouTube game one day, you’ve got to start on a solid foundation. Through offerings like free YouTube likes, subscribers and comments, SubPals can help you do that.


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Tuesday, May 10, 2022

YouTube Copyright Claims vs. YouTube Strikes

YouTube Copyright Claims vs. YouTube Strikes

Copyright laws are not always simple and straightforward, especially in the digital space. The management of digital rights comes with many moving parts. Although developing an understanding of this is an important part of your responsibility as a YouTube content creator, it can often prove to be quite complicated.
In this article, we will help in simplifying the concepts of YouTube copyright…


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YouTube Copyright Claims vs. YouTube Strikes

YouTube Copyright Claims vs. YouTube Strikes

Copyright laws are not always simple and straightforward, especially in the digital space. The management of digital rights comes with many moving parts. Although developing an understanding of this is an important part of your responsibility as a YouTube content creator, it can often prove to be quite complicated.

In this article, we will help in simplifying the concepts of YouTube copyright claims and YouTube strikes for you. Although they appear to be somewhat similar at first glance, copyright claims and strikes tend to affect channels very differently. To understand the difference between claim and strike, it is important to first understand each of these copyright infringement processes individually.

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Copyright policy of YouTube

When it comes to copyright violations, YouTube does not play around. The YouTube Community Guidelines clearly specify that the content creators can only upload original content or content they have permission to use. If your content is not in compliance with these guidelines, it can lead to a copyright claim or a copyright strike.

What are copyright claims?

Copyright claims are also called Content ID claims because they are made on the basis of the content matches found through the Content ID system of YouTube. The Content ID system is a digital rights management tool on YouTube which performs automated scanning of every video that is uploaded on the platform. When the system finds a match for the uploaded video, it sends a notification to the copyright holder that some part of their content is being used without their permission. Here are some things you should know about copyright claims –

  • Copyright claims are a part of copyright legislation.
  • They can only be applied to the flagged videos, not on the entire YouTube channel.
  • They do not affect your YouTube channel negatively.
  • If you use someone else’s content, the copyright holder can claim the revenue generated from that video.
  • The copyright holder also has the option to generate revenue by placing ads on that video.
  • The holder may also restrict your video to particular regions or countries.
  • In some cases, the copyright holders choose not to take any action at all.
  • Users have the option to dispute a copyright claim if they believe it to be false.

What are copyright strikes?

A YouTube copyright strike is usually issued against a content creator when they upload a video containing copyrighted content without the permission of the owner. If copyright violations are found with a video, the owner has the option to take down that video from YouTube. This means that the video will be blocked everywhere, and the content creator will not be able to generate ad revenue. Here are some things you should know about copyright strikes –

  • Copyright strikes can affect your channel adversely.
  • With a copyright strike, the owner has the option to remove your video from the platform completely.
  • Receiving a copyright strike means that you would not be able to derive monetization benefits for your videos.
  • YouTube also imposes limitations on live streaming from your account.
  • If you receive less than three copyright strikes, they usually expire after a 90-day period.
  • If you accumulate three copyright strikes, YouTube will terminate your channel and also ban you from creating any more channels on the platform.

Difference between copyright claim and copyright strike

Difference between copyright claim and copyright strike

When copyright holders are notified about a copyright violation, they have two ways to manage their interests –

  1. By issuing a takedown, which will lead to the removal of the video from the platform.
  2. Using the Content ID tool to issue a copyright claim, which will present the holder with several options. They can monetize the video, collect ad revenue or block the video in certain regions.

Copyright claims have always been more common as compared to copyright strikes, outnumbering the latter by 50 to 1. While a strike is always accompanied by a takedown, this does not happen with copyright or Content ID claim.

Takedown notice – Copyright strike

According to copyright law, platforms like YouTube are required to heed the takedown requests and follow the due process as stated in the law. For a copyright takedown, the holder has to submit a formal takedown request to YouTube, with due legalities and along with all the requirements.

When a user receives a copyright takedown notice, they will see a copyright strike issued against their video for violating the copyright guidelines. This will be accompanied by a phrase – ‘Video taken down: Copyright Strike’ and the video will also be removed from the channel. This means that you have collected a copyright strike in your YouTube account. YouTube policies are quite severe when it comes to copyright strikes. On receiving the first copyright strike, you would have to complete a course with the YouTube Copyright School, which will help you understand how copyright laws are enforced on the platform.

If the copyright takedown was issued erroneously, the user has the option to give a counter-notification. Through this notification, the user can ask YouTube to legally reinstate the video that was removed because of an alleged copyright violation. In another case, the copyright owner might retract their claim if they realize they have erroneously issued a takedown notice for a video. After the retraction, too, all the original content of the user is restored on YouTube.

Content ID claim – Copyright claim

Copyright claims or the Content ID claims are markedly different from copyright takedown notices, which are defined under copyright law. Through the system of Content ID, YouTube matches the content uploaded by creators against all the other content present on the platform. When YouTube finds a content match with the video uploaded, it sends a copyright claim to the user with the phrase – ‘Includes copyrighted content.’ The claim is usually sent to track or monetize the said video. It does not lead to the removal of the content from the platform. With a copyright claim, your video will still remain live on the platform, and you will receive YouTube views through it. However, it may have ads on it if the copyright holder chooses to generate ad revenue through it.

Copyright claims never result in copyright strikes and imposition of limitations on the channel. However, the users still have to option to dispute the copyright claim if they believe it was issued erroneously.

FAQs related to copyright strikes and claims

How does one copyright strike affect our channel?

When your channel receives a copyright strike, you should take that very seriously. It essentially means that your channel and account can lose good standing on the platform. With one copyright strike, you may see some limitations imposed on your account in the form of live streaming restrictions. You will also not be able to monetize your videos anymore. After issuing one copyright strike to a user, YouTube usually gives them a chance to restore their benefits. If they do not commit any other copyright violation within 90 days from the issuance of the first strike, it expires on its own.

What happens if we collect the second and third strikes within the 90-day period?

If you end up receiving more strikes after the first one in the 90-day period following that, you might land yourself in deeper trouble. With a second copyright strike, you will definitely lose your good standing on the platform. Besides this, you would have to wait for 90 more days for the two strikes to expire. If you end up collecting a third strike on top of this, YouTube terminates your account on the platform and removes all your content. YouTube will also prevent you from creating any new channels on the platform.

While in most cases, the bad news ends there, sometimes the copyright holder can also take you to court, and you could have a legal challenge on your plate. If you end up losing the case, you could be buried under a substantial fine besides the legal fees.

How can copyright claims and strikes be avoided?

If you want to steer clear of any kind of copyright strikes and claims, it is important to use only authorized visual and audio assets. Your best bet would be to include content that is completely original and your own. If you are going to include additional content in your video, make sure to get it from open-source sites. There are tons of sites these days offering free-to-use stock videos, images, and also music for your channel.

Conclusion

With the information provided in this article, you will hopefully be able to steer clear of any kind of copyright claim or strike on YouTube. If you do end up receiving either of the two, you are now equipped to manage or dispute them, depending on your situation.

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YouTube Collab Ideas

SubPals SubPals – Are you a content creator on YouTube looking to collaborate with other creators? Look no further! This article is packe...